🔮 SEO 2026: A New Era has Begun
Short Case: Hotel X in Da Nang lost 60% traffic after Google March 2026 Update due to "keyword stuffing" and ignoring user experience.
Here are 5 "survival" trends for businesses in Da Nang - Hoi An in 2026.
1. AI Overviews Dominate 43% of Search Results
Google SGE is no longer a beta. Data from BrightEdge shows AI Overviews now appear in 43% of search queries.
- Impact: Average CTR to top 1-3 sites drops 18%.
- Strategy: Optimize for Featured Snippets and use Structured Data (Schema).
2. Video SEO: YouTube Shorts vs TikTok
Google prioritizes short videos for 55% of "How-to" queries.
- Case study: A Resort in Hoi An increased direct bookings by 200% thanks to 60s guide videos on YouTube Shorts.
3. E-E-A-T 2.0: Experience is Decisive
Google added the first "E" (Experience) to E-A-T.
- Humans > AI: Generic AI content will be penalized.
- Show it: Real Author Bio, Real photos with GPS metadata, Personal stories.
4. Local SEO Explosion: "Near Me" Up 250%
"Restaurant near me" searches increased 250%.
- New Ranking Factor: Real interactions (calls, directions) > fake reviews.
5. Core Web Vitals 2.0: INP Replaces FID
INP (Interaction to Next Paint) is the new standard.
- Meaning: How fast does your site respond to clicks?
Conclusion
SEO 2026 is not a tech race. It's a Value and Experience race.
Is your website 2026 ready? 👉 Contact PEPE SEO for a free Audit today!
