![[Case Study] Hoi An Homestay Increased Bookings by 2,350% in 60 Days](/_next/image?url=%2Fimages%2Fblog%2Fgoogle-maps-seo.webp&w=3840&q=75)
[Case Study] From "Invisible" to "Fully Booked"
Quick Result: From 2 to 47 bookings/month in 60 days using Google Maps SEO. Cost: $0.
Before-After Table
| Metric | Before | After (60 days) | Growth |
|---|---|---|---|
| Search Views | 240 | 3,870 | +1,512% |
| Calls | 8 | 94 | +1,075% |
| Bookings | 2 | 47 | +2,350% |
9 Steps to Optimize Google Business Profile
Phase 1: Foundation (Day 1-5)
- Audit: Change category to "Homestay".
- NAP Consistency: Sync Name-Address-Phone across all platforms.
Phase 2: Photos & Reviews (Day 6-45)
- Photo Strategy: Upload 87 HQ photos (Host smiling, Breakfast, Rooms).
- Reviews: Use QR Code at reception. 0 → 34 reviews in 30 days.
- Reply: Reply to 100% of reviews within 24h.
Phase 3: Maintenance (Day 46-60)
- Google Posts: 3 times/week.
- Q&A: Create 15 FAQs.
- Services: Check "Bike Rental", "Airport Shuttle".
- Citations: List on local directories.
3 Key Lessons
- Quality Review > Quantity: Long detailed reviews win.
- "Human" Photos: Guests love seeing friendly hosts.
- Response Speed: Reply in <15 mins.
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